AppsFlyer - How AppsFlyer Helps Nigerian Online Marketplace Jiji
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Jiji is the biggest Nigerian online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services. The website offers a wide range of ads from new to used items - cars, shows, bags, furniture, clothes, property and much more. The site also allows users to create and promote ads for free and use paid premium services like Top Ads Promo and Boost Packages.
Founded in 2014, the company has a team of over 400 people and has 10 million unique monthly visitors on its online arena. The platform offers both automated and manual verification process and complex security system to guarantee safety for every user. Jiji also provides a direct communication between buyers and sellers, which helps to avoid scams and save money for both sides.
With the rise of mobile, Jiji has shifted its focus to acquiring new customers. In order to measure performance, Vitalii and his team needed a powerful attribution solution that would allow them to make informed marketing decisions quickly and effectively.
Jiji chose AppsFlyer to get a clear picture of their advertising ROI. After connecting AppsFlyer to their Facebook and Google Ad accounts, they were able to analyze all their ads with ease and make sure that their investments are paying off. In addition, they can now easily identify and cut-back on underperforming campaigns and scale up their successful ones. As a result, the app has become an integral part of their marketing tech stack.